At CES 2025, many new ideas shone. One idea drew clear attention. Hyundai Mobis works with ZEISS. They build a system that sends data onto a windshield. The windshield acts as a full display. Light meets glass; key facts emerge in a clear link between tech and car.

The Technology Behind the Innovation
Hyundai Mobis and ZEISS team up. They use a method that makes light form images. The system sends speed, maps, and alerts onto the windshield. The light touches the entire glass. The result is a clear, full field of view. The text builds connections: light creates images; images share data. Early work ended in 2024. The plan points to more work before mass runs.
Features of the Full-Windshield Display
The display covers the whole front glass. Data streams in a way that helps drivers. Passengers get their own view on the side. In one chain of thought, the driver sees only key maps and alerts. In another, the passenger gets non-driving content. Both parts remain clear and connected. The system does not use screens. Instead, light forms the message on the glass.
Timeline and Market Introduction
The work moves ahead with a plan to start mass runs in 2027. The tech first appears in the Kia EV9. The plan builds soon as EV numbers grow and more drivers expect smart work. Cars show clear paths ahead as tech rights the display.
Benefits and User Experience
The light on the windshield cuts the need to look away from the road. With data in front of the driver, actions come quicker. The system builds a space where the car feels like a room with smart links. The chain of view keeps driver and passenger connected, each to their own piece of the display.
Safety Considerations
Some experts note that too much light might pull focus from the road. A senior expert at the Insurance Institute for Highway Safety says safe design keeps connections few and clear. Other makers, like BMW and Honda, set up systems that send minimal data. They keep the focus on the care of driving by linking speed and maps in a small way.
Remaining Questions and Future Prospects
A number of facts still wait. The setup of the light, weather impacts, and night views stay unknown. The cost, fit with apps, and energy use are not yet shared. Choices for skin and user needs may change as more work builds on the first plan. New car lines may add the system. The chain of progress works from concept to more screens in models beyond EVs.
Conclusion
The holographic windshield display at CES 2025 builds a clear step in car design. Hyundai Mobis and ZEISS send light and data through glass to form a new way of driving. As the plan pushes ahead for mass runs in 2027, drivers and passengers watch a path that grows clear, safe, and smart.
Highlights / Key Takeaways
• Hyundai Mobis and ZEISS pair up and send light onto the windshield.
• The system shows driver data and passenger content without fixed screens.
• Mass runs are set to start around 2027, first seen on the Kia EV9.
• A clear view on the road may help the driver stay on track.
• Experts voice a care to keep designs simple and safe.
• Makers like BMW and Honda tie in minimal tech to the same idea.
What’s Missing / Gaps
• The hardware trick that sends light in many ways stays vague.
• Safety tests and distraction effects need more proof.
• Price, speed of release, and extra features still wait.
• How the system works under different light and rain stays unknown.
• Energy use and repair links may matter as scale grows.
• More user options and app ties must emerge soon.
Reader Benefit / Use-case Relevance
This text helps readers who watch car tech closely. It ties ideas to clear, short steps. Drivers, EV fans, and tech lovers see how glass meets data on a close link path. The chain of ideas stays short and clear, making a busy field easy to follow.